Seriously! It's right there along with the rest of the makeup/skin care (or at least it is in my Asda!). It's certainly not cheaper than in the US, obviously
, but it's cheaper than I've seen it in department stores over here. The supply is sometimes a bit hit-and-miss, though -- I mean, they always have the skincare (toners/lotions/soaps, etc.), but the makeup is either totally full or totally empty...I think they're still trying to figure out whether or not people want to buy it.