If you'll be starting in September/October, the best time to apply is the early summer- June or July. Getting into August they start getting quite busy, and because most UK courses start in early October, they are completely swamped in September. Don't buy a ticket until you have the visa, but you can ask for your entry clearance to be dated for around the time you want to go, e.g. entry clearance starts from 1 September. You have to enter within a defined period, so the post-dating is for people who want to apply in advance but don't want the visa to start too early so that they miss the window for entering.