No, it's really not. It might be hypocritical if you avoid Starbucks because it is putting the little shops out of business, but then go to MaccyD's, but there is nothing 'silly' about refusing to go to any of these places in order to make some attempt to stop the corporate homogonisation of the high street.
And look, it's working! Starbucks have reported major profit downturns! Yippee!!!!!
Has anyone been to the O2 Centre lately? That is the perfect example of what the High Street in the UK could look like unless more of us do decide to pay the extra few pence/cents and go somewhere different.
Vicky
I think you miss my point. I'm saying that most likely any company/store, that we as a diverse community have all heard of, is going to be the sort of corporation homogenizer (or at least has goals to get there) that you are all talking about.
To actively protest against these types of establishment, you would have to avoid all franchises/chains. Why pick on Starbucks? Why not Pret or Costa? We now have to avoid smaller chains like Coffee Republic and Benugo. Like you say.. we'll have to avoid McDonalds and all other fast foods. And Boots, and all chain supermarkets... gosh we haven't even begun with retail shops. I mean Primark, good god, how many small children were tortured to turn out £2 tops??
You're right, idealistically it's not silly, but if you really look into have far and wide worldwide conglomeration has already reached, it's just silly to point fingers at Starbucks.
And somehow I think Starbucks' profit downturn is more to do with a s****y economy than people fed up with the homogenization of the high streets.