I've looked up the references to the recommended brewing temperature of coffee (and serving) that you mention and it all leads back to this case. I am sorry, but I cannot believe that coffee that will cause third degree burns on skin is safe to drink. Coffee that hot is meant to cool to the individuals preferred drinking temperature. Nice in an office, home, or at a restaurant table, not so wise in drive throughs. Most people avoid brewing coffee with boiling water (212 F) because it tends to cause bitter coffee.
I don't think there are heroes in this case. McDonalds isn't a victim here. If they had put customer well being above the profit margin, they would have offered to help with the medical bills more than they did. If they cared about their customers, they would have their to go coffees come from an insulated carafe (as many restaurants do--please note I never said ALL other restaurants do) rather than off a hot plate. While the plaintiff was partially to blame, I don't think initially asking for help with the medical bills was unreasonable, and I can understand after NEARLY DYING and being offered only $800 to help with the bills, attempting to roast them over the flames. I am sure you're not that long out of the States to forget what it's like to pay medical expenses.
This case has been a way to promote hysteria against lawsuits in the States, and while I think that there is need for reform in some areas (especially lawsuits against individuals rather than corporations), I would much rather that system then the over regulated system that exists here.
In the end a corporation, whether it's McDonalds or Whole Foods or Ford, is only going to do something if it works towards making a profit. That is what it is legally bound to do. This is why even in the US, corporations will figure out the costs of lawsuits (even those brought by families of customers after their customers' deaths) in deciding whether certain safety practices are used. If the cost of settling a few lawsuits is low enough, they will not bother with using a safer policy.
If you want tort reform, you need to first reform how corporations are run and their legal liability to consumer safety. Otherwise, they aren't going to give two craps about their customers as long as it doesn't hurt their profits. If the publicity wasn't too bad and they didn't manage to kill or drive off too many customers, they wouldn't need to implement safety standards. In fact, they'd be legally bound not to unless it would enhance profits.
Edited to sound a bit less confrontational about it all, because it's really not worth it.