It's called sweetened whipped cream, it tastes much better than the fake stuff (aka Cool Whip which you can't get here anyway), and is just the thing for pumpkin pie & all manner of other desserts!! Good with vanilla added, of course, but even better with a glug of brandy or Cointreau.
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I can't think why you wouldn't put sugar in whipped cream, unless you want whipped cream for something savoury but struggling to think of what that might be - there must be something?
I put it down to the great American vs British dessert divide. Generally speaking, I find a number of desserts here disappointing because they're not sweet enough to my American tastes, and it seems that Brits often find American desserts too sweet.
Hence, the Eton Mess that I was sooo looking forward to having in the summer - once MIL seized her control, well the Eton Mess ended up being just average & nothing special at all, because adding any sugar to the whipped cream or to the berry mixture was 'Sickly!' It wasn't nearly sweet enough & I was sad.
