I feed my cat raw - his poo does not smell. It is more expensive than cheapy dry cat food but it is not prohibitively expensive because they eat less than on dry and it is really good for them. In the UK it will take a bit of planning but it can be done. Do some research - you won't have to look far as to how to do it.
Do you supplement your cat's food with taurine? I don't see the point if the raw food is mostly meat or entirely meat, but most sites I've gone to regarding raw food and BARF (biologically appropriate raw food for those wondering) do. If you do, where do you get it? Places that sell weight lifting supplements? Do you recommend one site over others? There seems to be a bit of conflicting advice out there.
We can't feed our cat kibble except in small amounts as a snack (and only because he was given it as a kitten and now seems to have a had time adjusting to not having it at all). I am really shocked at how much dry food is promoted as preferable in the US. It nearly killed my cat who developed kidney problems and a blocked UT because that is what he ate (and I thought I was doing him a favour and being a good human). I think first and foremost people should avoid kibble if possible. If you can't, use those that are high in meat content (harder to get here) and probably add water to it anyway. IMO, if you are feeding your cat food with a good water content and is mostly meat, you've got half the battle won right there.
There are some brands available in the supermarket which have a pretty high meat content:
http://www.encorecatfood.co.uk/encore_cat_tins.php This is available only at Sainsbury's. The filler is rice, but is 1%. Cats aren't rice farmers in the wild, but the content is better than most, even some of those touted as "natural". And I agree with WCW that some fillers are better than others, and rice is definitely better than corn. The kibble is pretty high in meat content if your cat absolutely won't eat wet.
The other is HiLife, but their products vary in meat content, use tapioca as a filler, and would be hard to be called "natural". They are fairly good compared to a lot of them.
I don't know about the pet shop ones, because I've not found any that really fit what I am looking for at the pet shops. I've seen mostly bigger lots of supermarket food and stuff like Royal Canin (fancy Iams).