Maybe we were going too fast to see the signs?
You won't find any 70 signs on the motorway. Signs are posted here at points where the limit changes (up or down), and smaller repeater signs are placed every few yards on roads which have a limit other than the default (e.g. a 40 mph road going through a built-up area will have regular 40 signs along it as a reminder; a 50 mph stretch of open two-lane highway will have regular 50 repeater signs to remind you that it isn't 60).
If you join the motorway from a 50 mph or less ramp, there should be the "National Speed Limit" sign (black/white sign pictured above) as you join, but that's it. It's up to you to know that "National Speed Limit" means 60 mph on a two-way road or 70 mph on a divided highway.
Even if you are driving along one of those main roads which keeps going from single to dual carriageway and back again, you have to remember that in the absence of signs to the contrary the limit is 60 on the two-way sections and 70 on the divided sections.
I may be imagining it, but I do seem to vaguely recall that there
were actually some 70 signs (in the red circle) on the approach to motorways when I was a kid in the 1970s. If so, they were probably erected in the 1960s when the limit was introduced just to reinforce the idea that the black/white "end restriction" sign no longer meant unlimited speed.