OK, I don't know all the details about our investment program for Cole, but I'll tell you what I do know.
Our life insurance broker suggested a life insurance/investment policy for Cole. We pay $x into the account each month, it is invested into mutual funds. Until he is 18 (or enters university) it is a straight life insurance policy; i.e. if he died we'd get $X, for funeral, medical, etc. expenses. After 18 (or entering university), the policy is worth whatever the life insurance amount was, plus whatever the investments have earned. We set it up so that it would cover most projected university tuition in the US by the year 2015. This is all in US investment accounts, but still covers us here in the UK.
Just another option, might be worth checking out. We started saving for Cole's university tuition right after he was born. Not a lot, but every little bit helps. And, as our strategy is long-term, we have the years to build it up.
My parents also give Cole a savings bond each year. It's a nice tradition.
Stephanie