price comparisons should definitely take into account location. the US is a huge country with great disparity in cost of living. i am regularly in NC and NY. In NC, groceries, and everything for that matter, are generally about 30 % cheaper than in london. NY food seems a bit cheaper than london, but not much.
In non food shopping, i always buy what i can in the US if it is available. For items we buy, it tends to be dollar for pound ( exact same item is £50 in UK vs $50 in US) or worse!
there is an international cost of living standard which is calculated yearly. you can compare where you are to where you are moving. i don't know url but imagine a google search would turn something up. i believe one of those rating services ranked london as the most expensive city in the world this year, by the way.