Hey C-Brit, Are you another telephone fanatic?
MOUntview covered Highgate & Crouch End and the code (called an AFN within the Post Office) was 340 which corresponded to MOU on the dial.
MOU was actually 608. When the Post Office dropped the use of letters in the 1960s, some of the London exchanges retained their existing prefixes (just written as their numerical equivalents) while others were given new ones which bore no resemblance to the original codes. The
MOUntview exchange was given the new prefix 340 at that time.
Bethnal Green was renamed ADVance at quite a late stage in the planning because the inhabitants objected to being tarred with the Bethnal Green name (the number remaned the same though). Similarly a block of numbers on LEYtonstone was called KEYstone to pacify upmarket residents who didn't want people to know they had a Leytonstone number)
I wasn't aware of the
KEYstone substitution, but there was a similar situation when residents in a certain area who were to be given down-market
FULham numbers objected and the name
DUKe was substituted (both of which were the same number of course -- 385).
Another double-name/same-number situation was
FREmantle and
DREadnought. The former was the regular name, which served the Olympia area. Temporary lines installed for the exhibitions used the latter name.
For anyone interested in the name history, I posted a list of the old London exchange names on a Telecom group some time ago:
http://massis.lcs.mit.edu/archives/history/dialing-history