You know, everyone says that Sainsburys is *too* expensive - but I feed a family of four pretty reasonably shopping there. I stake out the 3 for 2's, the BOGOF offers, anything with a red marked down sticker on it gets my attention, especially if it can be eaten that night or thrown in the freezer! And I trust their brand of most things, so I don't have to buy a "name" brand like I would probably do somewhere a little *cheaper*.