Check out Paul McKenna's book - he has a way to break habits/addictions. I had an addiction to diet coke and I went cold turkey after new year's. It was really hard for the first 10days. Only recently have I stopped craving it. I even had a bottle over the weekend and it wasn't as good as it was before. It has saved me 3 pounds a week at the grocery store, my main reason for quitting it. It costs so much here!! So, it used to be diet coke, but now I'd have to say toast, bread, carbs. I eat them in proportion, so it's not my main diet, but I like to have toast or a sandwich if I want to.