There are regional British variations on meatloaf, such as haslet here in Lincolnshire, which is ground pressed sausagemeat cooked with onions and sage, usually then sliced for sandwiches. I think they may have playing dumb, myself. It's a baked LOAF of MEAT. What's not to get? My British born-and-raised hubby adores meatloaf. He's just sorry he doesn't get it more often. Oh, if you get a chance, try haslet - yum! I have strange childhood memories of meatloaf sandwiches in my school lunch where the ketchup had soaked into the bread and rendered the entire sandwich into a 1 1/2 " slab of meatloaf with 1mm bread wafer-thin adherences:)