I saw a promo for Jamie Oliver's show, and to be honest and not sanctimonious, if you're going to eat meat, you know that it's ultimately going to be unpleasant for the animal involved. If Jamie Oliver really cares how chickens or any other "edible" animals are raised, it doesn't matter, because they're ultimately going to be slaughtered against their will, and he's going to continue to eat them. I think he's a hypocrite.