I am like Peedal, in that I work, commute to work, but enjoy cooking so I make the time, but most people I know simply can't be arsed. But if Delia is going for that market, it is still no going to work. First of all, the ingredients take too much time to source. Secondly, if she is sourcing most of her stuff from M&S and Waitrose, then it is hardly going to appeal to those on a budget!
People who can't be bothered or don't have the time to cook are not going to bother with all this. They are going to stick to buying ready meals from Tesco, and that's fair enough. The only people I can see following this trend will be those who slavishly do everything Delia says, and there are quite a few of them. But my guess is that, while I will be making Nigella's pizzas and sponge cake for the rest of my life, people who have bough Delia's cheating cheaty cheater book will stick it at the back of a cupboard as soon as the novelty wears off, and they will get back to real cooking.
Vicky