I suppose some peope like that if they walk in the door of a Starbucks, it's going to be exactly the same as every other Starbucks on the planet, but I find it a bit cold and depressing.
It is in a way to me since I moved to London, but that's probably because I still have those days where I desperately miss home, and I'll take any link I can get that is not fast food!
As for the whole chain debate, I actually grew up in a growing community that didn't allow chains to come in. They passed all sorts of ordinances after a McDonalds and a Safeway moved in in the late 80's, and managed to keep everything else out. Even the two chains mentioned above had strict rules on signage etc. so they blended in. In some ways it was wonderful, no unsightly strip, the little guy had no one to kick him out... I would probably not feel the same about my lovely hometown if it looked like every other in the area. But there are drawbacks too. Most businesses are very expensive, and it's hard living in a community where you have to drive for an hour to get a new, well, anything! There are no real clothing shops, only pricey boutiques, nothing geared towards children or teens, there are no medium-range restaurants, if you want to go out to eat it is seriously expensive, or you get a sandwich. If you spill coffee down your blouse at work, a quick replacement will probably cost you $75. And, by the way, you better be American size 0-12. And the coffee is just as pricey as Starbucks. I understand that the shops need to charge what they do to stay afloat themselves, but I think the community could have really benefited from a few chain stores tucked in among the smaller independent businesses, that could have provided more variety and affordable prices.
Wow, I didn't expect to write that much. I guess the moral of my little rant is this: I had the rare opportunity to live in small town paradise without the evil corporations, and it was beautiful. But 20 years later, half the people that lived there when I did have moved away because living there is so expensive and often inconvenient, and now instead of charming and small town, I see affluent and pretentious.