I still think the article is misleading.
Anyway, I am not sure I even object. Currently people have (1) their normal doctor's surgery, including speaking to nurses on the phone, (2) A&E, and (3) this non emergency number and (4) NHS Direct. All from a free POS service.
Money isn't unlimited and if the NHS Direct is cut are people really going to have worse care or just mildly incovenienced. If it is the latter, that is sometimes what you get from a free POS service. While I appreciate keeping NHS direct might be preferable to cutting some middle managers (or something else), I don't agree the NHS should be ring fenced from cuts.