Wow, thanks so much for the stellar response so far you guys!
Gold stars for everyone!

I do hope to report back with the results of the study; they won't be ready for a few weeks yet, however.
Thanks in advance for your patience...!
Kerri: Though it's rather amusing to think of Borat dabbling in a bit of experimental psychology on the side, that S (Simon) is actually his cousin.
LaraMascara: Yeah, the one about the worms is a bit odd/gross. That was one I co-opted from Borat's cousin et al. for the study.
HG: Yeah, sorry about that. Though all should be revealed in time...