Excellent website suggestion bvamin. It seems to me like you buy the phone here based on the plan you want that comes with it. Or is that wrong? All things considered and looking at individual sites, I'll probably end up with pay-as-you-go, too. Being someone who is very comfortable with the American companies and what a "good deal" constitutes, I have been looking at the UK sites. Ones that are easy to use and aren't too busy not too busy, ones with plans simply laid out and explained (I don't want 1,000 plans for every different scenario), and ones which seem to WANT my business are getting my thumbs up. Based on that I'd give good marks to Virgin, and 3. O2 has waaaaaaaaaaay too much going-on on their site.