Back in August, my grandma and my youngest sister & cousin (16 & 14, respectively) came for a visit.
We were standing in the checkout line at the grocery store, and the girls were looking at something and whispering, and my sister finally asked me 'what the hell is that?'
Primula. Flavoured, squirty cheese, in a toothpaste tube. From Europe.
So I explained, and then reminded them that, the next time someone started railing about the horrors of American cheese, they should just mention Primula.