A couple of people have said that Virgin Media is the best. But Which? magazine seems to be the Consumer Reports of the UK, and they rated two small broadband providers (Zen Internet and Utility Warehouse) way better than anyone else.
In my experience, all of the broadband providers in the UK are in a race to see which one can provide the worst service. We've been with PlusNet for a few years, and they at least have been responsive on the phone when there have been problems. We had Sky for TV and broadband prior to that, and they were terrible.
Also, question about Freeview. That just means getting TV over the airwaves, right? Is that good enough for most people? What if you want a bit of footy from time to time? Seems like all the best games are on Sky Sports, I think?
We switched to Freeview several years ago, and have been totally happy with it. It has all the main channels most people watch, plus a smattering of the others that seem to fill up all the other TV providers' lineups. And yes, it comes over the air. As long as you have an antenna, and a TV with it built in, or a Freeview box to attach to the TV, you're good.
Watching football/soccer here is almost impossible without Sky Sports, which you can add to Sky TV, Virgin, or BT TV. I think you can add Sky Sports to Freeview, but a quick Google search makes it look complicated, so I wouldn't guarantee it.
I would start with a free view TV, then just do Amazon Prime or Netflix depending on what you find may be missing.
I agree. This is good advice.
