The other day I was waiting to get my click and collect grocery order and noticed a bit of advertising :

I really like how every single detail sends a message :
The customer is really buff, you can tell from the clothes he's a high powered business man but he's relaxed now thanks to click and collect. He has an IPad, just like me.
Lindsey is the perfect worker. She's not as buff because she's working class, and has the name and bad dye job to prove it. But she has worked at Tesco for 8 years, so she can be trusted to pick groceries. More importantly, Lindsey is absolutely fascinated by the customer's banana! She's just about to give it a little stroke.