It's a shame, really. It could have done well.
I think I read somewhere that the general manager had walked out. But that wouldn't explain why they didn't bring a USA training crew over to train the UK crew, as they are trying to launch their brand here. That makes no sense. This is really bad publicity for them. They have a crackerjack social media advertising team, but apparently no customer service personnel. No amount of twitter hype is going to overcome word-of-mouth.