Hi
Overall image of these cars is that they are 'girly'
Pretty much any car that is small, compact, can come in a convertible option, can have bolder colours will be very popular with the female half of the population. Of course, 'some' guys will drive them too.
With regards to the car itself, they're not 'too' bad, they are run of the mill really, in a nicer looking body. Quite problematic and unreliable, so as you've identified - cheap to buy. Running costs will be relatively good, provided you find a good example, if not, it'll spend more time being fixed than being used!
Hope this helps
Cheers, DtM! West London & Slough UK!