You are correct; as misc income, it's self-employment.
Under the US/UK treaty, if your business does not have a "permanent establishment" in the USA, you can pay the tax in this country and owe no tax to the US.
If you have a "permanent establishment" in the USA, you owe tax in the USA (but no self-employment tax), and you also owe tax in the UK. The US tax paid will be a tax credit in the UK, so you won't owe more than the UK rates.
In either case, the amount of income requires a US tax filing and specialist knowledge to determine whether you meet the permanent establishment rules or not and application of the treaty. I recommend seeking a professional to prepare your tax returns for the year in question.
The cost of hiring a professional to prepare these business-related returns would be tax-deductable. You can contact me through my website,
www.BritishAmericanTax.com, or look for other professionals on the web.