That's why I said it was from fond childhood memories, we weren't allowed candy when I was a kid so going to See's on those rare occasions when mom bought a box as a gift were special... the free samples, the overwhelming smell, the sterile white store... and yes, grandma's picture is vividly etched in my head too!
Ghiradelli's chocolate river also brings some fond childhood memories.
So does the old lady who used to work at Santa Cruz Beach Boardwalk at the taffy pulling place near the arcade. We used to push our noses up against the glass watching her make chocolates.