Wal-Mart has announced that they will soon be offering customers a new
discount item: Wal-Mart's own brand of wine. The world's largest retail
chain is teaming up with a major winemaker in California, to produce the
spirits at an affordable price, in the $2-5 range. Wine connoisseurs
may not be inclined to throw a bottle of Wal-Mart brand into their
shopping carts, but "there is a market for cheap wine," said Kathy
Micken, director of marketing.
She continued, "But the right name is important." Customer surveys
were conducted to determine the most attractive name for the Wal-Mart
brand. The top surveyed names in popularity are:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar!
2. Grape Expectations
And the number 1 name for Wal-Mart Wine...
1. Nasti Spumante
