What gets me about this story is that Rawlings says his source is "24 carat" but why not then disclose the source? Why not have the source come forward? Why hide behind anonymity. The problem with this story is that there is apparently someone saying he's bullying but there were no complaints or investigations made into it and now his reputation is being further damaged without any chance of recourse.
I don't know if you watch
Newswipe (it's on tonight if there's not been a scheduling change), but besides being funny, there is a lot of valid criticism of the media on both sides of the pond. One of the criticisms that the show levelled at British media is that this tendency to use unnamed sources in almost every big story is a huge weakness of British press. Basically, unnamed sources are common in stories, and when you step back and think about it, it amounts to the press becoming a mouthpiece of the government, civil service, various PR people, and the political parties. When sources aren't named, there is no responsibility for bad information, and it gives a lot more room for spin. The example the academic gave a few weeks ago was the case of Jean Charles de Menezes and the information given soon after the shooting from "sources".
The press isn't meant to be a tool of the government, corporations, political parties or movements, or wealthy individuals to shape and influence people's opinions, especially without the risk of losing credibility if the information they give is inaccurate, especially deliberately inaccurate.