From my experience-- we take a family trip to america every year and wife and kids have british passports and no visas--
We all go in the "US CITIZENS" line, to stay as a family. Every so often the immigration officer will ask why there are foreigners on the US line so I just say we like to stay as a family, and they usually just roll their eyes and process the other 3.
As far as baggage goes, I've never had to pay for bags...some airlines may make you pay for your 2nd bag if you're bringing, but alot of airlines will also allow one bag plus "up to 2 personal checked items" per customer for free...it's such a vague statement. I asked this year what this meant (this was Continental in Newark) and she said things like carseats, golf clubs, skiis, etc.
Carryons are easy, for the major airlines it's one carry-on plus one personal item per person (i.e. handbag, laptop, etc)