I'm interested in this topic, too. When I watch Richard & Judy it's on from 5-6pm. Their big ad is Lee&Perins which tells me, 'Spice Up Teatime with Lee&Perins and Richard&Judy'.
If most people eat dinner from 5-6pm, then that is waay earlier than I know most Brits eat dinner.
I think I'm just confused. Sorry I'm not explaining myself well tonight.