Yes, I know--cardboard.
But my kids had some Wheaties when grandpa visited and brought a couple boxes over, and now they are demanding more of them but I don't see them that often.
Is there some UK-cereal that tastes like Wheaties or is similar enough I could pass them off as the Breakfast of Champions? I'm in Hong Kong now but we have basically all the major UK breakfast cereals on offer (and plenty of American ones too) but no Wheaties that I can find.