Not as long as Jamie Oliver insists on saying TACK-o .....
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Some 20+ years back, in a major UK publication (can't remember if it was BBC Food Magazine or the food section in the Sunday Times magazine), some celebrity chef was extolling the delights of Tex-Mex food.....from its origin in .....(wait for it).... NEW ORLEANS!
I actually wrote a letter (this was pre-internet) pointing out that Texas is not part of Louisiana and New Orleans is not in Texas or famous for Tex-Mex food. I also listed some ingredients in a 'make this at home' recipe that were incorrectly described. I got a somewhat sarky response telling me that celebrity chefs had 'license' to write about food as they pleased.
I had to laugh....no way would they admit an error had likely been made.