My ADSA experience

Here is my ASDA confession...

So earlier this year I was travelling with several Brits and Aussies and an ad for ASDA caught my eye in a magazine which looks just like the Wal-Mart ads. So I went out on a limb and ask whether "A-S-D-A" was owned by Wal-Mart. Needless to say, they had a chuckle once they understood what I was saying. I guess it is just like the spelling for IKEA... it's not I-K-E-A