As I get older, I'm becoming more of a chocolate snob. Right now, it's Green and Blacks if at all possible. I do have a weakness for Minstrels, and I'll eat Cadburys if it's there in front of me, but I don't buy it much at all.
When it comes to chocolate cravings, I find I prefer things like Toll House cookies or brownies rather than a bar of chocolate.
The Guardian did a review of chocolate a few Saturdays ago. I can't find it now but maybe someone else remembers it?
As for Hershey, I'll still eat kisses but don't really like them anymore. My mother claims the taste has changed greatly over the years.