Personally, I think she's going after a different market and that market being people living off pre-prepared foods (boxes, cans, cartons and drive-thru windows), in the hopes that these 'cheats' will show them how quick you can make food and possibly convert them to 'proper' cooks. Yes, some of the things are still coming in boxes, cans, etc, but you have to start some where.
I saw the show and wasn't impressed because I limit the amount of pre-prepared foods in our diet. I see where she's going, but it's not my style.